Sundae School's Genesis: Renaissance Campaign reimagines 7 days of creation, in which God is high everyday. Starting from Easter and ending on 4/20, our signature items are inspired by each day of Genesis, reflecting on Korean traditions and counter-cultural identity rooted in [redacted]. This campaign also signifies a personal Renaissance for Sundae School, tracing back to it's origin story.
We prepared the Genesis: Renaissance Campaign to look back at why we started the brand in the first place, and to make a promise to ourselves and our community to constantly let our mission guide our brand and our decisions. Indarkness, there is light, and we hope to find it with you.